PepsiCo’s Color Shift Masks a Bigger Regulatory and Market Struggle

PepsiCo’s recent announcement to accelerate its transition from artificial dyes in popular brands like Gatorade, Cheetos, and Mountain Dew sounds like a victory for American consumers demanding natural products. However, beneath this colorful makeover lies a complex web of regulatory uncertainty, costly product reformulations, and the unintended consequences of Washington’s meddling in food science.Is Government Overreach Forcing Pricey Changes Without Clear Benefits?At first glance, replacing synthetic dyes with natural ingredients appears to align with consumer choice and health concerns. Yet this shift is largely driven not by definitive scientific consensus but by public perception amplified through social media campaigns and...