FTC Greenlights Mars-Kellanova Merger: What This Means for Competition and Consumers

The Federal Trade Commission's recent approval of the massive merger between snack industry powerhouses Mars Inc. and Kellanova marks a significant moment in corporate consolidation—but it is far from a victory for American consumers or fair competition. In a deal valued at $35.9 billion, Mars aims to absorb Kellanova’s extensive brand portfolio—which includes household names like Pringles, Cheez-Its, and Eggo—into its own empire of M&M's, Snickers, Skittles, and more. Together, they would control an overwhelming share of the snack market, both domestically and internationally. Regulatory Oversight or Regulatory Overreach? After nearly a year-long investigation, the FTC concluded that this mega-merger...