Cultural Traditions

Behind the Glamour: The Fur Trade’s Outdated Grip on Olympic Host Cortina

By Economics Desk | February 19, 2026

While much of the world pushes to end the fur trade for ethical and environmental reasons, Cortina d’Ampezzo clings to its costly fur fashion legacy, exposing a clash between elite indulgence and progressive regulation.

The picturesque mountain town of Cortina d’Ampezzo, host to the Milan-Cortina 2026 Winter Olympics, reveals a surprising persistence of an outdated luxury: real fur clothing. Despite mounting international pressure and impending European Union regulations targeting fur farms and products, this alpine enclave remains a bastion of fur fashion—where mink, lynx, and sable coats still command staggering prices. Is Cortina Ignoring the Inevitable Shift in Ethical Standards? A stroll down Cortina’s pedestrian Corso Italia offers a glimpse into a world seemingly untouched by global trends toward economic liberty aligned with environmental responsibility. Stores like Pajaro showcase coats costing tens of thousands...

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