Economic Policy

Nintendo’s Switch 2 Surge Masks Hidden Risks to American Consumers and Trade

By Economics Desk | August 1, 2025

Nintendo’s Switch 2 console sales have vaulted profits, but what does this mean for American jobs and trade amid rising tariffs? Our investigation uncovers the overlooked costs behind the gaming boom.

While Nintendo celebrates a remarkable 18.6% jump in net profit thanks to its new Switch 2 console, soaring to $640 million in just one quarter, Americans should ask: at what cost? The Kyoto-based giant's global sales doubled, driven by a $450 price tag on the new device—50% higher than its predecessor from 2017. However, these headline numbers conceal critical questions about the real impact of international trade policies and economic sovereignty on U.S. consumers and manufacturers. Is Japan’s Gaming Boom a Win for America? Nintendo's record-breaking initial sales of 3.5 million units within four days signal impressive demand, fueled by...

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