Greystar’s $7 Million Settlement Exposes Algorithm-Driven Rent Gouging Threatening American Families

In a move that shines a glaring spotlight on opaque corporate practices threatening the American dream of home affordability, Greystar—the nation’s largest landlord—has agreed to pay $7 million to settle lawsuits brought by nine states alleging the use of rent-setting algorithms that artificially inflate housing costs.Are Algorithms Replacing Fair Market Competition?This settlement, filed in federal court in North Carolina, is not an isolated case but part of an expanding crackdown on RealPage and similar companies accused of providing software tools that enable rival landlords to coordinate rent increases covertly. Such coordination circumvents fair market competition principles fundamental to our free...