J.M. Smucker’s Artificial Color Phase-Out: Corporate Response to Regulatory Pressure, Not Consumer Choice

J.M. Smucker Co., an established player in the American food market, announced it will eliminate artificial colors from its products by the end of 2027. While this might appear as a consumer-friendly initiative on the surface, a deeper look reveals that government intervention and increasing regulatory scrutiny are what truly drive this shift. Headquartered in Orrville, Ohio, Smucker confirmed its intentions to also remove synthetic dyes from foods served in K-12 schools by the upcoming 2026-2027 school year. It’s worth noting that most of Smucker’s current lineup—such as their popular Uncrustables sandwiches—already avoids synthetic dyes. However, select items including sugar-free...